Role: SEO Strategist & Content Creator · since May 2025
International reference platform for trail runners. SEO strategy work on an established website: blog creation and management, 3 main landing pages, sitemap cleanup, mobile optimisation, content architecture, and JSON-LD implementation. Race organisers use Trailrunadvisor as a reference platform and link to it from their own websites.
Results (Analytics — last 30 days):
1,600 active users · 1,500 new users
Average engagement time: 55 seconds
871 organic sessions — the main acquisition channel
Active international audience
Results (12 months · Search Console):
Role: SEO Strategist & Content Creator · 12 months · international market
Comprehensive SEO strategy for a luxury car rental company operating in a highly competitive, multilingual market. Keyword research, URL architecture, resolution of duplicate content across fleet pages, technical optimisation, blog management, and participation in visual content shoots.
Results (12 months · Search Console):
395 clicks · 65,600 impressions
Average position: 31.6
Presence across 176 countries: Spain (158 clicks), Italy (41), UK (27), USA (24), Germany (13)
15 organic conversions: genuine leads from potential customers
Role: Local SEO · February 2026 – July 2026
Local SEO strategy for an insurance company with multiple offices. Creation of individual pages for each office to improve local search visibility, local keyword research, and technical optimisation.
Results · Search Console:
Role: Digital Marketing Manager
Managed the in-house marketing for Wwwarcelona. Helped build the marketing department almost from scratch and managed the overall digital marketing strategy across all channels.
I also managed all their socials, acting as a Community manager, video editor and overall strategist.
Impressions by channel
Google Business · 6 months
Interactions by channel
Featured Reel · Instagram
"Why choose WWWarcelona? Because behind every project there are great ideas..."
Channels managed
